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BA (Hons) Sport Business Management (Singapore)

UCAS Code - Apply through Singapore Institute of Management

Study in Singapore and earn a highly-regarded Sport Business Management degree from the University of Stirling.

Sport Business Management (Singapore)

Key facts

  • Award BA (Hons)
  • Start date August
  • Duration 24 months
  • Mode of study Part-time, Full-time

This course is developed and awarded by the University of Stirling, but taught at the Singapore Institute of Management.

Sport is a global phenomenon that captivates audiences and transcends boundaries. Underpinning it all, the business side of sports is a dynamic, competitive industry in its own right, involving instantly recognisable brands and hugely popular products, services and events.

Our Sport Business Management course equips you to meet the industry’s need for technically competent, customer-oriented and commercially-minded practitioners who can apply their knowledge across the domestic and international sports markets. You’ll graduate with core management skills and an understanding of key contemporary issues in sport business – from marketing and branding, to sponsorship, event management and corporate social responsibility.

Singapore attracts high-profile sporting events and is poised to become one of the premier sports hubs in Southeast Asia. With expected growth both locally and globally, there is a demand for talented professionals who understand the sports business industry and can use their business management and leadership skills to best effect.

Apply through the Singapore Institute of Management website.

  • Top reasons to study with us

Entry requirements for your country/region

  • Entry requirements
    • GCE 'A' level passes
    • International Baccalaureate (IB) Diploma or other equivalent pre-university certificates.

    All applications are considered on a case-by-case basis.

    Applicants with the following Diplomas may be eligible for exemption to Year 1 of the course:

    Nanyang Polytechnic

    • Diploma in Sports and Wellness Management

    Republic Polytechnic

    • Diploma in Health Management and Promotion (with Marketing Elective)
    • Diploma in Sports Coaching
    • Diploma in Sports and Exercise Sciences
    • Diploma in Sports and Leisure Management

    Other qualifications deemed relevant may be considered. Applicants may be required to pass a 3-month preparatory course in Sports Studies and Marketing.

  • Additional information

    General entrance requirements apply

    If you’ve taken exams over two sittings, repeated an exam, or been upgraded, the entrance requirements may be higher.

  • English language requirements

    If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

    • IELTS 6.0 overall (no band less than 5.5)
    • Minimum C6 pass in English as First Language at GCE ‘O’ Level
    • TOEFL 567 (paper-based) or 87 (iBT) with Reading 22, Writing 21, Listening 21, Speaking 23
    • Successful completion of a recognized approved Diploma, where the language of instruction was English

    More information on our English language requirements

    Pre-sessional English language courses

    If you need to improve your English language skills before you enter this course, our partner INTO University of Stirling offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for entry to this degree.

    Find out more about our pre-sessional English language courses

There are three key components to the Sport Business Management course:

  • sport management and technical expertise
  • business enterprise
  • market awareness

Each of these components is represented throughout the course, creating a unique balance between the generic business study elements and the more industry-focused sports, leisure and coaching science-based modules.

You will engage with two core modules per semester and choose an elective per semester from across the Management School. In the final year, there is the option to work on an individual project or to work as a group and engage with an organisation on a consultancy project.

You will have numerous opportunities to develop appropriate work-related skills at every stage of your studies, culminating in a Professional Development and Practice module which helps you prepare for entering the workplace.


The module details given below are subject to change as the University regularly revises and refreshes the curriculum of our taught programmes. The modules outlined below represent those offered in 2019/20 on this course of study.

Course details

  • Teaching

    Lectures are delivered by teaching staff from University of Stirling, with tutorials being taught by SIM tutors. The course comprises two semesters a year, and includes a curriculum of nine modules and a work-based project.

    Timetabled classes typically take the form of lectures, workshops and seminars. Lectures and briefing sessions are intended primarily to provide you with background information (sometimes working through examples and case studies), and a starting point and guide to further reading.

    Workshops and seminars are held in small groups and involve group and individual tasks, active discussion and debate. These sessions are designed to enable you to develop both intellectual and practical skills.

  • Assessment

    Assessment is based on a combination of coursework and exams and is designed to engage you in thinking about the real-world challenges that sport businesses encounter. Each assessment offers the opportunity for you to display your developing skills as a future business leader.

    There is an exam period at the end of each semester. While exams do form part of the assessment for most modules, no module is assessed exclusively by examination (usually exams account for 50 percent or less of the final grade).

  • Classroom hours

    Lectures may be scheduled from 12:006:30pm or 3:3010pm, with two weeks dedicated to each module. Tutorials for the same module will be taught over three weeks and scheduled between Monday and Friday at three hours per session. Classes are conducted over three time slots: 8:30am, 12:00pm and 3:30pm.

  • Study abroad

    You can choose to study in the UK at the University of Stirling campus during your 3rd semester, where you'll be expected to complete modules equivalent to 60 credits. The experience is designed to enhance your global outlook and mind-set, and prepare you to work better in a global economy.

    The programme fee doesn't include air fares and accommodation for the exchange semester at Stirling. 

  • Contact

    Mr Aaron McIntosh, Course Director

    +44 (0) 1786 467318

For fees and funding information, please visit the Singapore Institute of Management website.

What can I do with a Sports Business Management degree?

Our Sports Business Management course equips you to apply sound analytical techniques, scientific principles and management skills to address the challenges faced by sports-related industries. There are many opportunities across a range of sport business organisations, including project management of sporting events or management of a retail sport business.

When you study at Stirling we also seek to give you an edge in the job market with our range of specialist career services. Find out more about how we prepare you for the world of work.

  • Over 97% of University of Stirling undergraduate leavers are in employment or further study within six months of graduating. (HESA DLHE 2016/17)
  • We’re members of the Marketing Society Scotland – strengthening our bond with industry and business.
  • Get real-world experience by working alongside a business on a consultancy project in your final year. 
  • Employability skills

    Your employability is one of our highest priorities, and we want to make sure you have every possible advantage when you enter the job market. Our module in Professional Development and Practice places a special focus on preparing you for the workplace, and our overall focus on personal and professional development is designed to help you achieve your career ambitions.

    Your studies will equip you with skills in the following areas, plus many more:

    • Problem-solving
    • Analytical thinking
    • Industry know-how
    • Teamwork
    • Independent learning
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